The controllers like encoding messages and memes wherever they can.
Gematria is encoding numbers within words and phrases. Each letter has a specific value.
If you pay attention you can see that certain numbers pop up way too often to be a coincidence.
People are deliberately choosing them. And if someone is choosing the numbers in a story, well that means the story is probably entirely fabricated as they're not even reporting real figures.
Fake news is a meme because the news is fake. All of it. Including trump.
Pythagorean, Unreduced Pythagorean, and Chaldean appear to be the popular gematrias.
Search through big list of 33 encoded words. 33 is the biggest meme. (warning: page is almost 1MB)
You take the value of each letter in the chart and sum them.
They use this to speak in code.
R E D D I T 9 5 4 4 9 2
9 + 5 + 4 + 4 + 9 + 2
O R A N G E 6 9 1 5 7 5
6 + 9 + 1 + 5 + 7 + 5
There are other systems.
Unreduced pythagorean is just a letter's place in the alphabet. A is 1, B is 2, ... Y is 25, Z is 26